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Eve & Co Incorporated Engages Vertex Strategies Inc.

July 10, 2018

Eve & Co Incorporated Engages Vertex Strategies Inc.

TORONTO, July 10, 2018 —

Eve & Co Incorporated (the “Company” or “EVE”) (TSXV:EVE) is pleased to announce it has retained the services of Vertex Strategies Inc. (“Vertex”), a Toronto based firm, for marketing and investor relations services.

Under the terms of the engagement, which is for an initial one year period, Vertex will be paid $7,500 per month (inclusive of all applicable taxes). Vertex has also been granted 500,000 options to purchase common shares in EVE (the “Options”) at an exercise price of the greater of (i) $0.25 per share; and (ii) the Discounted Market Price (as defined in the policies of the TSX Venture Exchange, or the “TSXV”) as of the close of trading on July 18, 2018. The Options will vest at a rate of 125,000 Options on receipt of TSXV approval of the engagement and 125,000 Options thereafter quarterly. Excluding the Options, Vertex has no direct or indirect interest in the Company or its securities, or any right or intent to acquire such an interest. The appointment of Vertex is subject to the approval of the TSXV.

ABOUT EVE & CO INCORPORATED

EVE, through its wholly owned subsidiary Natural MedCo Ltd., is a licensed producer and seller of dried cannabis and cannabis plants under the Access to Cannabis for Medical Purposes Regulations (ACMPR).

EVE is led by a team of agricultural experts and has a 220,000 sq. ft. scalable greenhouse production facility located in Middlesex County, Ontario with 32 acres of adjacent land for future expansion. EVE has broken ground on an additional 780,000 sq. ft. expansion, bringing EVE’s total anticipated greenhouse capacity to 1,000,000 sq. ft.

The TSXV has neither approved nor disapproved the contents of this news release. Neither the TSXV nor its Regulation Service Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

Certain statements in this press release constitute forward-looking information. All statements other than statements of historical fact contained in this press release, including, without limitation, those regarding the Company’s future, strategy, plans, objectives, goals and targets, and any statements preceded by, followed by or that include the words “believe”, “expect”, “aim”, “intend”, “plan”, “continue”, “will”, “may”, “would”, “anticipate”, “estimate”, “forecast”, “predict”, “project”, “seek”, “should” or similar expressions or the negative thereof, are forward-looking statements. These statements are not historical facts but instead represent only the Company’s expectations, estimates and projections regarding future events. These statements are not guarantees of future performance and involve assumptions, risks and uncertainties that are difficult to predict. Therefore, actual results may differ materially from what is expressed, implied or forecasted in such forward-looking statements.

For additional information, please contact:

Melinda Rombouts
President and Chief Executive Officer
Eve & Co Incorporated
Telephone: (855) 628-6337