Eve & Co Announces the Launch of a New Product The Optimist CBD Bath Bomb

STRATHROY, Ontario, June 21, 2021 (GLOBE NEWSWIRE) — Eve & Co Incorporated (“Eve & Co”, “we”, “us” or the “Company”) (TSX-V: EVE; OTCQX: EEVVF) is pleased to announce that its wholly-owned subsidiary, Natural MedCo Ltd. (“NMC”) successfully shipped its first order of new cannabis-infused bath bombs “The Optimist CBD Bath Bomb” to retailers in Newfoundland and Labrador and Saskatchewan.

The Optimist CBD Bath Bomb is the fourth cannabis-infused bath bomb product released in Eve & Co’s cannabis 2.0 line. This product is handmade with CBD isolate, high-quality, nourishing ingredients, and infused with natural peppermint and eucalyptus essential oils. This formulation of The Optimist CBD Bath Bomb is virtually THC-free with specific terpene and aromatic properties and is meant to relax the mind and restore the body.

“We are excited to launch this product and add to our highly successful line of bath bombs, which continues to sell extremely well across Canada. We are very pleased all of our bath bombs continue to perform as top-selling products in the topical division at the Ontario Cannabis Store and believe this unique CBD product will grow to be a best seller as well,” commented Melinda Rombouts, President and Chief Executive Officer at Eve & Co.

Detailed information about the product and its availability can be found at www.evecannabis.ca.

ABOUT EVE & CO

Eve & Co, through its wholly-owned subsidiary NMC, holds cultivation and processing licences under the Cannabis Act (Canada) for the production and sale of various cannabis products, including dried cannabis, cannabis plants and extraction of cannabis oil and has received its European Union certificate of Good Manufacturing Practice. NMC was Canada’s first female-founded licensed producer of medicinal marijuana and received its cultivation licence from Health Canada in 2016. Eve & Co is led by a team of agricultural experts and has a licensed 1,000,000 square foot greenhouse located in Strathroy, Ontario. 

CAUTIONARY NOTES
Certain statements in this press release constitute forward-looking information. All statements other than statements of historical fact contained in this press release, including, without limitation, those regarding the Company’s expansion, licensing, the expected increase in production capacity, the expanded product lines, the commencement of shipments to Germany, opportunities for growth, the effects of COVID-19, sales, future strategy, plans, objectives, goals and targets, and any statements preceded by, followed by or that include the words “believe”, “expect”, “aim”, “intend”, “plan”, “continue”, “will”, “may”, “would”, “anticipate”, “estimate”, “forecast”, “predict”, “project”, “seek”, “should” or similar expressions or the negative thereof, are forward-looking statements. These statements are not historical facts but instead represent only the Company’s expectations, estimates and projections regarding future events. These statements are not guarantees of future performance and involve assumptions, risks and uncertainties that are difficult to predict, including those described in the Company’s management’s discussion and analysis for the year ended December 31, 2020 which is available on the Company’s SEDAR profile. Therefore, actual results may differ materially from what is expressed, implied or forecasted in such forward-looking statements. The forward-looking information and forward looking statements included in this news release are made as of the date of this news release and the Company does not undertake an obligation to publicly update such forward-looking information or forward-looking information to reflect new information, subsequent events or otherwise unless required by applicable securities law.

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

Melinda Rombouts
President and Chief Executive Officer Eve & Co Incorporated
Telephone: (855) 628-6337

Rory Taylor
Interim Chief Financial Officer
Eve & Co Incorporated
Telephone: (855) 628-6337