About Eve & Co
A Seed of Change for Self-Care
Eve & Co is a premiere female-focused cannabis brand in the Canadian market. Through our wholly owned subsidiary, Natural MedCo Ltd., we are a licensed producer and seller of dried cannabis and cannabis plants under the Cannabis Act and Cannabis Regulations.
Eve & Co provides educational information and online support for its customers and first-time buyers. Eve & Co will also work through market outreach and education to destigmatize cannabis consumption among women.
Chief Executive Officer and Director
Prior to founding Natural MedCo, Ms. Rombouts was the president, manager and owner of numerous large scale businesses in the agricultural, food, real estate and pharmaceutical industries and through these gained experience and knowledge in marketing, advertising, finance, project management and business development.
Ms. Rombouts has grown hundreds of varieties of plants and through this experience, she has gained extensive plant knowledge crucial to the growth of a healthy plant and high quality product. She also has experience with Quality Assurance, GPP program and Standard Operating Procedures development, implementation and improvement with strict adherence to the regulations governing the pharmaceutical industry.
Ms. Rombouts holds a BA and BSc from the University of Waterloo with specialization in Plant Biology and Legal Studies.
Chief Financial Officer
Mr. Roedding brings over 15 years of experience in accounting, financing, and business development within the public markets and has a demonstrated ability to manage financial and operational challenges while managing a dynamic and growing business. Previously, Mr. Roedding was Controller at Blue Goose Capital Corp., where he led the financial planning, reporting, restructuring and human resource functions. Previously, Mr. Roedding held positions as Director, Financial Reporting at Kinross Gold and Senior Manager of Financial Reporting at Sherritt International Inc. and, prior to those positions he spent 8 years at PricewaterhouseCoopers LLP in their assurance practice.
Mr. Roedding is a Canadian Chartered Professional Accountant and holds an a Honours Economics and Accounting degree from Wilfrid Laurier University. Mr. Roedding also serves on the Board of Directors of Project C.A.N.O.E., a not for profit charity focused on serving youth facing systemic or mental health barriers.
IVAN ROSS VRÁNA
Vice President – Government Relations and Business Development
Ivan Ross is widely recognized as an industry expert in the field of cannabis for medical and recreational purposes. His experience in this sector dates back to his time with Health Canada when he helped develop the Government of Canada’s position regarding the use, production, distribution and regulation of cannabis for medical purposes. Since that time he has worked as a consultant with H+K Strategies (National Cannabis Practice) were he offered clients counsel and support in investor relations, communications, regulatory review, strategic partnerships, identification and outreach related to market opportunities in other countries and government affairs work at the federal, provincial and municipal levels. In the Spring of 2019, Ivan Ross joined Eve & Co. and is leading the company’s government relations and business development efforts.
Ivan Ross worked for the federal government for more than 18 years. He started his career at the Patented Medicine Prices Review Board as a policy analyst and went on to work at Health Canada where his work focused on pharmaceutical and cannabis policy at both the federal and provincial levels. During a two-year sabbatical, Ivan Ross worked for Innovative Medicines Canada as the director of government affairs, providing strategic insight and analysis. Since 2012, Ivan Ross has been working exclusively in the cannabis industry.
Ivan Ross is bilingual, a trained facilitator and holds a masters in public administration from Carleton University and a bachelor of arts (honours) in history from the University of Ottawa.