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About Eve & Co

A Seed of Change for Self-Care

Eve & Co is a premiere female-focused cannabis brand in the Canadian market. Through our wholly owned subsidiary, Natural MedCo Ltd., we are a licensed producer and seller of dried cannabis and cannabis plants under the Cannabis Act and Cannabis Regulations.

Eve & Co provides educational information and online support for its customers and first-time buyers. Eve & Co will also work through market outreach and education to destigmatize cannabis consumption among women.

Executive Team


CEO, President and Director

Prior to founding Natural MedCo, Ms. Rombouts was the president, manager and owner of numerous large scale businesses in the agricultural, food, real estate and pharmaceutical industries and through these gained experience and knowledge in marketing, advertising, finance, project management and business development.

Ms. Rombouts has grown hundreds of varieties of plants and through this experience, she has gained extensive plant knowledge crucial to the growth of a healthy plant and high quality product.  She also has experience with Quality Assurance, GPP program and Standard Operating Procedures development, implementation and improvement with strict adherence to the regulations governing the pharmaceutical industry.

Ms. Rombouts holds a BA and BSc from the University of Waterloo with specialization in Plant Biology and Legal Studies.


Interim Chief Financial Officer

Mr. Taylor has accumulated over 20 years of finance experience and prior to joining Eve & Co, he has held several CFO and senior financial roles in companies in the mining and metals, telecommunications and assurance practice sectors. He holds a Bachelor of Commerce degree from the University of Cape Town and is a South African qualified Chartered Accountant.


Vice President – Government Relations and Business Development

Ivan Ross is widely recognized as an industry expert in the field of cannabis for medical and recreational purposes. His experience in this sector dates back to his time with Health Canada when he helped develop the Government of Canada’s position regarding the use, production, distribution and regulation of cannabis for medical purposes. Since that time he has worked as a consultant with H+K Strategies (National Cannabis Practice) were he offered clients counsel and support in investor relations, communications, regulatory review, strategic partnerships, identification and outreach related to market opportunities in other countries and government affairs work at the federal, provincial and municipal levels. In the Spring of 2019, Ivan Ross joined Eve & Co. and is leading the company’s government relations and business development efforts.

Ivan Ross worked for the federal government for more than 18 years. He started his career at the Patented Medicine Prices Review Board as a policy analyst and went on to work at Health Canada where his work focused on pharmaceutical and cannabis policy at both the federal and provincial levels. During a two-year sabbatical, Ivan Ross worked for Innovative Medicines Canada as the director of government affairs, providing strategic insight and analysis. Since 2012, Ivan Ross has been working exclusively in the cannabis industry.

Ivan Ross is bilingual, a trained facilitator and holds a masters in public administration from Carleton University and a bachelor of arts (honours) in history from the University of Ottawa.